summary
In this chapter, I have learned to develop leadership communication strategy that leaders need to establish a clear communication purpose and generating ideas by writing or mapping overall ideas. Before leaders determine their strategy , they should consider message, medium/forum, spokesperson, timing, and audience. Analyzing audience it is very important, leaders should to know level of audience that they have different experience and knowledge to help decide approach to audience. They maybe analyze with expertise table, decision-making style or question to clarify audience and organizational context. After readers already conduct audience analysis and create a strategy, they have to organize written and oral communication effectively, they can use the Pyramid Principle or Storyboard for a presentation
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