L9

Establishing Leadership through Strategic Internal Communication
In this chapter, We have recognized the strategic role of employee communication. leadership communication needs to suport the strategy and the performance goals, and all communication with them needs to position them top help you achieve those goals.

Assessing employee communication effectiveness. For a new leader in an organization, before developing an internal communication strategy, you may use the scorecard of current employee communication.

Establish effective internal communications, leaders need to pay attention to the other main components of any good communication supports and assists in accomplishing your company strategy.

The model shows that effective internal communication that support management, target messages,support management, target message, effective media and forums, well-positioned staff, and ongoing assessment.

This chapter it give leaders that in order to using missions and visions to strengthen internal communication, designing and implementing effective change communication.