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Best Practices in Negotiations

In this chapter, we have learned 10 best practices for negotiators who want to improve their negotiation skills.

1. Be Prepared
2. Diagnose the Fundamental Structure of the Negotiation
3. Identify and Work the BATNA
4. Be Willing to Walk Away
5. Master the Key Paradoxes of Negotiation
6. Remember the Intangibles
7. Actively Manage Coalitions
8. Savor and Protect Your Reputation
9. Remember That Rationality and Fariness Are Relative
10. Continue to Learn from Your Experience